Book | Methods of Data Collection

Interviewing

Interviewing involves a face-face interaction between a researcher and respondent in the field whereby the researcher asks oral questions and the respondents give oral answers.

Advantages of interviewing

·        It enables getting the required data on the spot since features are seen directly.

·        It allows obtaining invisible information like historical background because respondents give answers about such information.

·        It is very flexible because questions can be modified during the interview.

·        Firsthand information is obtained which is often accurate since features are seen directly.

·        It creates the relationship between the interviewer and interviewee because of the dialogue involved.

·        The method can be administered to both the literate and illiterate since it involves oral questions and oral answers.

Disadvantages of interviewing

·        It is affected by language barrier especially where the researcher does not understand the language being used by the local people.

·        It is time-consuming especially where a number of people have to be interviewed

·        Direct hostilities may occur where the people do not understand the aims of the research.

·        The method is liable to exaggeration and bias.

·        Some information can be left out because it is considered confidential or embarrassing for example on security and people’s income.

·        Many people are reluctant to spare time and give information.